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Dr. David Matlock, a board-certified ob/gyn laser surgeon, president and CEO of Laser Vaginal Rejuvenation Institute Medical Associates in Los Angeles.

Though it's unclear which came first, life mimicking television or vice versa, a recent "Nip/Tuck" episode on Grafenberg Spot (G-spot) enhancements is one example of the ever-growing blur between Hollywood reality television and the real world.

Now, just as depicted in the FX smash hit, there really is a G-Shot® to heighten female sexual pleasures. In fact, show producers approached Dr. David Matlock, the Beverly Hills physician that invented the shot, to make sure of the details, which patients say is "the ultimate in sexual ecstasy achieved in an effortless manner."

Matlock, a board-certified ob/gyn laser surgeon, president and CEO of Laser Vaginal Rejuvenation Institute in Los Angeles, said while some patients claim to have orgasms when they laugh, are in spinning class, or even when driving down "the 405," his mission is just to "empower women with knowledge, choice and alternatives" so they can enjoy sex more. That said, there is still an endless stream of phone calls and e-mails pouring into Matlock's Beverly Hills office from women trying to squeeze in an appointment for the $1,850-a-pop G-Shot.

"Since 'Nip/Tuck' aired, I have four staff members handling the calls and my associate doctor answering emails. Some people say $1,850 is kind of high for something that's temporary, but I say it's a small price to pay for such a bundle of joy," said Matlock.

The Designer Vagina G-Spot Amplification (DVGSA), or G-shot®, is an injection of a specially developed collagen compound which produces a prominent, semi-permanent physiologic swelling of the G-spot. It increases the size of the G-spot to about the size of a quarter in width and one-fourth of an inch in height, creating an ever present, always aroused, G-spot that is capable of a volcanic eruption at a moment's notice. The injections take about eight seconds and last four months. Sexual activity can resume within one day.

In clinical studies soon to be published, 87 percent of women who had the G-shot® reported enhanced sexual arousal and gratification with no complications. For Matlock, a pioneer in the field of boutique cosmetic gynecologic laser surgery, it's all about helping women find sexual satisfaction with their partners. His development of the Laser Vaginal Rejuvenation® (LVR®) and Designer Laser Vaginoplasty® (DLV®) procedures have been now commercialized. His new book, "Sex by Design," is quickly becoming a best seller and he's producing a new reality show, "DocStars," that focuses on the sexual side of cosmetic surgery.

"If you look in the Physician's Desk Reference Guide, there are 18 different types of medication for men used to maintain erection for use in recreational sex," said Matlock. "Is there anything remotely similar for women? No.

Women are really behind on this. Women are no different. They want to have the best sexual experience possible. All of these procedures have been developed as a result of listening to women."

Matlock was quick to point out the G-shot® isn't for everyone. It can't repair deeper relationship problems, nor is it for people with sexual dysfunctions.

"A wife came to me and told me she wanted this because her husband would have an orgasm and roll over and go to sleep and not help her. She'd have to fantasize and masturbate herself. She just wanted to be able to orgasm with him. I wouldn't do it because I told her that their problem was deeper than this issue and this wouldn't fix that. It's for those women who already enjoy sex and can have orgasms, but just want to enhance that," he explained.

Matlock said he will soon be providing online instruction for the G-shot including the ability for physicians to order the compound, posters and print-ready ads to market their services.

"Our ultimate objective is to provide the methods, product and special supplies to any gynecologist and perhaps urologist who would be interested in providing this for their patients. There is a tremendous amount of work involved and therefore this phase of the commercialization of the procedure is in the near future," Matlock said. Dr. Kathy Jones, a board-certified physician at the Women's Pelvic Center for Orlando, which is a subsidiary of the Institute of Laser Vaginal Rejuvenation, trained under Matlock for the LVR. She's looking forward to offering the G-Shot.

"As women, you're an integral part of that partnership and should get what you desire and satisfaction about your sexual act," Jones said. "This is not like drive-by-shopping. I'm going to sit them down and interview them and ask them what their expectations are. Not every patient that comes in will be able to have it. Several components make up the libido, interest and drive in having a sexual relationship. If they are stressed out, overwhelmed, if they don't feel attractive sexually, all those things will contribute to their interest in intercourse. This won't help those things."

For more information go to: www.thegshot.com


February 2007

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